In a previous job, I spent the majority of my time developing brand identities for artists. I worked hard to determine the unique characteristics of the individual musician/band/singer and then figured out how to market that to set them apart from the rest of their competitors.
It was a fascinating, sometimes frustrating, and yet, a rewarding experience–especially when I felt like I captured the heart of the individual and got to share that with the world.
As much as the word “branding” sounds all-business, cold, and impersonal, I believe in the power of a brand.
More importantly, I believe in the power of understanding your unique brand.
Understanding Your Unique Brand
My definition of branding is: authentically being who you are and portraying that consistently.
God has uniquely gifted each one of us with specific strengths, talents, gifts, passions, etc. And this unique combination makes up your personal brand.
I believe there is great power in understanding who you are and who God has uniquely made you to be. Some of us have learned this well. Others of us have allowed life/people/circumstances to shadow our innate interests and desires–sometimes to such a degree that it takes years for us to dig up what’s been buried so deep. So, who are you?
What makes you uniquely you?
How would others describe you?
Better yet, how would you describe the real you?
What’s your brand, and are you living it with passion?
If these questions stump you, frustrate you or paralyze you, I will challenge you to go on a journey to understand who God has created you to be. Here are a few things I would recommend to get you started:
5 Ways to Unlock Your Unique Brand
1. Take a spiritual gifts assessment.
This is a great tool to begin to help you unpack spiritual gifts as they are outlined in 1 Corinthians 12, Romans 12, Ephesians 4. Here is a free online test: Church Growth.org
2. Understand Your Strengths
3. Find a Mentor
Develop a relationship with a mentor. A mentor can provide candid feedback, offer encouragement, and coach you in your growth.
4. Journal Your Thoughts and Feelings
Journal the moments where you feel alive and thriving.
5. Pray Daily
Ask God to give you clarity, insight, and passion for the purpose He has for your life.
One of my favorite passages of scripture is in Galatians 6: 4-5 from The Message:
Make a careful exploration of who you are and the work you have been given, and then sink yourself into that. Don’t be impressed with yourself. Don’t compare yourself with others. Each of you must take responsibility for doing the creative best you can with your own life.
Be uniquely you!!
Are you ready to get started?
Keep leading well!
Jenni Catron and The 4Sight Group
** Culture Matters **
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Jenni Catron is a writer, speaker, and leadership coach who consults churches and non-profits to help them lead from their extraordinary best. She speaks at conferences and churches nationwide, seeking to help others develop their leadership gifts and lead confidently. As Founder and CEO of The 4Sight Group, she consults with individuals and teams on leadership and organizational health.
Jenni is the author of several books, including Clout: Discover and Unleash Your God-Given Influence and The 4 Dimensions of Extraordinary Leadership.