As we kick off this month’s series on Strategy, Jenni Catron sits down with Jeff Henderson for a candid, enlightening and encouraging conversation about Jeff’s journey as a leader, most specifically about how knowing what he’s FOR has changed everything for him.
Jeff is an entrepreneur, speaker, pastor and business leader. Since 2003, he has helped lead three of North Point Ministries churches in the Atlanta, Georgia area. Jeff was recently named by Forbes Magazine as one of twenty speakers you shouldn’t miss. Prior to serving as a pastor, Jeff worked in marketing with the Atlanta Braves, Callaway Gardens, Lake Lanier Islands Resorts, and Chick-fil-A, Inc., where he led the company’s sports and beverage marketing efforts. Jeff has founded several organizations including Champion Tribes, Preaching Rocket, Launch Youniversity and The FOR Company, which helps organizations grow using the FOR strategy.
Here are some highlights from the conversation between Jenni and Jeff:
Truett [Cathy] was more about the business growing people than people growing the business.
How can I return the favor of the people who have been FOR me?
The new competitive landscape for businesses is the idea of being truly FOR your customer.
Ask “What problem are we solving for our community, our customers and the world?”
When purpose lives in an organization, the organization lives on purpose.
The customer is eventually treated how the team is treated.
Create vision carriers…the more vision carriers you have, the more vision casters you have.
2 Questions to Unlock Positive Word-of-Mouth Advertising
- What do we want to be known for?
- What ARE we known for?
When the answers to these 2 questions match, you create a “sales force” for free. The goal of any leadership team should be to shrink the gap between these 2 answers.
“Make something people want instead of making people want something.” David Butler
4 Groups of People to be FOR:
- Be FOR your customer/attendee/guest
- Be FOR your team
- Be FOR the greater good—good for goodness’ sake
- Be FOR yourself (to become a healthy YOU)
Grab a copy of Know What You're FOR
Connect with Jeff Henderson: